Peak Milk Apologises To CAN, Christian Community Over Good Friday Advert

Readership Nigeria reports that FrieslandCampina WAMCO Nigeria PLC, the makers of Peak Milk, have issued a public apology to the Christian Association of Nigeria (CAN), as well as the Christian community following a controversial social media post that was deemed disrespectful to the Christian faith.

The apology, titled ‘FRIESLANDCAMPINA WAMCO TENDERS APOLOGY TO C.A.N FOR FAITH-SENSITIVE SOCIAL MEDIA ADVERT POST’, was dated 11th April, 2023.

According to the statement, FrieslandCampina WAMCO Nigeria PLC acknowledged the sensitivity of the social media post considering the sobriety of the season, but said the post was to inordinately exploit the unmatched sacrifice of Jesus Christ.

The press statement reads,

FRIESLANDCAMPINA WAMCO TENDERS APOLOGY TO C.A.N FOR FAITH-SENSITIVE SOCIAL MEDIA ADVERT POST

FrieslandCampina WAMCO hereby tenders its unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday post on the Peak brand’s social media handle.

We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

We wish to inform the general public that the social media post has since been withdrawn.

We hereby reiterate our commitment to our unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.

We use this opportunity to wish all Christians the very best of the season and reaffirm our pledge to prevent a reoccurrence of such in the future.

Signed:
Management, FrieslandCampina WAMCO Nigeria PLC